Search the rag
About the rag
Submit to the rag
Advertise with the rag
Contact the rag
 
[INTERVIEWS > CAMELIA FRIEBERG]
05/18/01
Interview with Camelia Frieberg: Canada's Top Indie Producer and a Mom with a Farm in Nova Scotia.
 
CAMELIA FRIEBERG is one of Canada's busiest and most accomplished independent producers. Camelia has collaborated with Atom Egoyan in various capacities since serving as the production manager of "Next of Kin," Egoyan's first feature. Sharing the podium with Egoyan in accepting the Genie Awards for Best Picture, Camelia produced both "Exotica" and "The Sweet Hereafter." Camelia also produced "Eclipse" and "The Five Senses" with Writer/Director Jeremy Podeswa. "The Five Senses" played to standing ovations at Cannes Film Festival 1999 and went on to win the top prize for Best Canadian Feature Film at the Toronto International Film Festival. "The Five Senses" was opened in the U.S. by Fine Line Features and continues to garner critical acclaim.
 
Camelia was recently honored with the Toronto chapter of Women in Film and Television's Crystal Award of Excellence in Production. That follows the Vancouver organization's top honour as "Woman of the Year." Frieberg was also selected as one of only two Canadians featured in Variety newspaper's annual profile of the 50 hottest "behind the scenes" creative talents in North America.
 
iR: How did you first get involved with film? Did you always want to be a producer?
 
I can't say that I had any great plans about working in film. I studied music and anthropology at Benningting College in Vermont. After I graduated, I went to Toronto where my family was and ended up doing some journalism for a black community newspaper. I wrote about different cultural events like reggae shows, and I also covered the Toronto Film Festival, which was very small at that time, 20 years ago. The festival was very open and it was easy to have access to filmmakers. I interviewed amazing people from all over the place such as John Sayles, Franco Rosso and Mirnal Sen.
 
I was very impressed with Charles Burnett's film "Killer of Sheep" which was shot in blank and white on short ends. It was a labor of love that went on to be recognized as an American masterpiece. He was such an impressive artist and there was something about that film that moved me and made me believe in the power of cinema.
 
After I interviewed him, Charles asked me to send him a review and gave me his address in California. He later asked me to read his new script and I sent him notes. Then he asked me if I would come down to L.A. to work on his new project "My Brother's Wedding." An incredibly low-budget film, it was produced with money from a ZDF, a German broadcaster. We had a budget of something ridiculous like US$60,000 to make a 35mm film. There were a lot of heavy weight African American filmmakers involved in that project like Arthur Jaffa and Julie Dash whose couch I slept on during the shoot. Arthur later shot "Crooklyn" for Spike Lee and Julie Dash went on to make "Daughters of the Dust."
 
Although it was a tough experience to work with such a small amount of money, it was a great teaching ground because I learned so much and the rules and roles of the production weren't all that clearly defined. Because it was low budget and non-union, I got to do a bit of everything. I basically did whatever had to get done, such as a little bit of casting, location scouting and AD work (working as an Assistant Director). I think I ended up getting a Second Assistant Director credit on the film, but it was really a very amorphous role.
 
"Screwballs"
When I returned to Toronto after Charles' film, I did more journalism work and then I met Maurice Smith, the Roger Corman of Canada. He was then gearing up to produce a teen comedy called "Screwballs," sort of his take on "Porky's." I worked on that as a Second Assistant Director for Rafal Zielinkski. It was a good experience, and I learned the ultimate equation in the real world of filmmaking, which is TIME = MONEY. Then I went on to work on "Oddballs" as a unit manager. Although they were both good experiences, both were dreadful films to watch. At the end of the day, when I watched my name come up on the credits, I realized that it was embarrassing and that I didn't want to be associated with these films. I thought that if that was what filmmaking was about, I was ready to move on. I had to find an artistic point-of-view and get involved with work that I could be proud of or I just had to give up.
 
At the time that I was about to drop filmmaking altogether, I started to hang out with a group of people at Ryerson Universityincluding Peter Mettler, Bruce McDonald, Jeremy Podeswa and Atom Egoyan (who was at University of Toronto). I started working on all their student films and eventually got to work on their features when they were out of school. I brought a certain amount of the TIME = MONEY to those films, and my organization skills and I got to be surrounded by great creative talents.
 
iR: Would you say that almost all the films youıve made were independent? In fact, aren't most Canadian films independent?
 
"Sweet Hereafter"
There really is no studio system except to some degree Alliance-Atlantis. Even for "The Sweet Hereafter" (which was made for Alliance), I still had to do all the financing and stuff. Robert Lantos (former head of Alliance) was very smart. He understood the kind of relationship needed to make an artistic film so he gave us complete creative control. He never came to set once, never watched a single frame of rushes. He was smart enough to understand that Atom was an artist and allowed him room to make his film.
 
iR: How do films get made in Canada?
 
"Fishing Trip"
There are different levels of filmmaking. If making a film for a small amount of money, like your first film, you look to grant money available on both a provincial (like the extinct OFDC, Ontario Film Development Council) and federal level (like the Canada Council for the Arts). This level of filmmaking happens in the range of $200,000 to $300,000, where you have to scramble together grant money or maybe with a small TV or distributor presale. There is also a lot of deferral. It isnıt a lot of fun, but itıs definitely one way to make a "calling card" feature but still have creative control. Both "Fishing Trip" and "Eclipse" were made that way. We werenıt able to get financing from Telefilm Canada and OFDC but were later to get some post money from them.
 
"Exotica"
 
"The Adjuster" and "Exotica" were made with more of a classical Canadian (independent) model where we got a distributor (Alliance) to give us an advance. With that advance we were able to leverage money from OFDC ( the now extinct provincial film financing agency) and Telefilm Canada. It was still a relatively simple scenario. But things got more complicated when OFDC dropped out of the picture. So when we financed "The Sweet Hereafter" or more recently, "The Five Senses" you have to seek out more partners and while the "pie" gets bigger, there are more pieces that make up that pie. For instance we have had a lot of support both in development and equity financing from the Harold Greenberg Fund, there's also The Movie Network, and tax credit money. Basically when the pie gets bigger, the recoupment and financing agreements get more complicated.
 
For "The Five Senses," CBC (Canadian Broadcasting Corporation) came on board and that helped us access other money as well an early presale to Germany (once again to TiMe) was critical in putting together the financing picture even before Alliance committed to the project.
 
iR: How creatively involved are you on a project?
 
That depends on the director. Different directors are open to creative input at different stages. I have a good collaborative relationship with Atom Egoyan, who tends to develop his script with a certain degree of privacy. He usually doesn't let you see anything until he feels very confident with a very polished first draft. I'd write down notes and have a long lunch or dinner with him, and then he decides to listen to some notes and ignores others. And that's fine. I see my role as a producer in facilitating the development and refinement of the script until it becomes more interesting, more complex and at the same time more financable.
 
"The Five Senses"
With Jeremy Podeswa, I'm quite hands on and development usually takes a lot longer time. Atom tends to write very quickly. For example, "The Five Senses" was developed over a couple years of writing. Even "Eclipse" took a couple of years. And, as well, financing a first or second feature is a much more challenging job than financing a film by a well recognized director.
 
I'm somewhat involved at the casting stage. But I've also been fortunate to work with directors who are involved in the cultural scene. They watch local theater and a lot of films, and they tend to have people in mind already. I'm the one left with the not always fun job of negotiating with actors and their agents.
 
For the last few films, the financing and business side of it was so crazy that I didn't find that much time to be on set. But I don't see that I have to be there unless it's as a watchdog, a role I've never relished and rarely have to play.
 
I always watch all the rushes, and can become quite involved in the editing with a fair amount of time and input in the picture cut and sound mix.
 
iR: What inspires you as a producer?
 
When you make a film, it is such a personal journey and yet there are so many people you have to gather and bring on board to help create it. There is eventually an amazing moment when you get it out to the real world. "The Five Senses" was a difficult and long process. It came down to the wire in terms of delivery schedule and then when we premiered it at Director's Fortnight at Cannes it all came together in this magical way. People got up and applauded, and I got a sense that the audience really understood what we were trying to do. That's really an amazing moment because your art is finally communicating and moving people. It's no longer just another document or contract you have to slug through with the lawyers. All the details and pain going into making the film come together in an transcendental moment. Now that has inspired me.
 
iR: Have you had any unpleasant producing experience?
 
Well, the relationship between a director and a producer is a type of marriage that has to last over many years. It needs mutual respect. For the most part, I've chosen well. But sometimes things happen. I have miscalculated and at times reached an impasse, an inabitlity to work happily and creatively with someone. But for the most part I've had long-standing collaborative relationships. But there are so many pitfalls and hurdles that stand in the way of making a film, so it's not surprising that there are difficulties in keeping the relationships amicable and productive.
 
iR: You tend to work with writer/directors. Can you talk a little about that?
 
It just kind of happened that way, most people I've worked with are writers/directors. They are true auteur filmmakers with their own visions. In the exceptional case of "The Fishing Trip," the director didn't write the script but yet he worked very closely with the writer on the script. Another project that I'm working on now has no director attached, so I'm branching out beyond auteur filmmakers.
 
iR: Are you open to filmmakers that you don't know bring you projects?
 
I have two young children and a farm, and I feel like I have enough projects to keep me busy for the next several years. But some things just happen to find a way to fall onto your lap. Every so often,something out of the blue finds me and moves me. More often than not I don't even have time to look at things. It may take me two years to get to a new script.
 
iR: So what advice would you give for someone who is looking for a producer?
 
I think it's really good to watch what films are coming out and to take note of the filmmakers that you admire and the people who are behind those pictures from a producing and financing point of view. You look for models that you admire and you start talking to those people. Maybe the producers of those pictures are not interested but their line producers are. That's one method you could try. You can always send scripts out to big studios and wait for ten years. But it's hard to be taken seriously without a producer attached. I would suggest the more proactive approach.
 
iR: What is it like being a mother and a filmmaker now?
 
With two young children and a farm, my priority is different then the old days when I was a film junkie. I'm very protective of my time and I'm very careful with how I spend it.
 
iR: So what do you want to do next?
 
One of the dreams I have is to do more professional development work. I have recently put together a master level writing seminar co-hosted by Nova Scotia Film Development Corporation. I'd really love to do more of that stuff, because it's really where the filmmaking community is most vibrant and it keeps me in touch with the talent that's out there.
 
Here in Nova Scotia there are always alot of Americans coming up to shoot stuff... that's fine but the indigenous film community really needs more development. There is not that much happening on the masters level or the creative level. There just aren't enough writers and directors, even editors. I have a gorgeous property, a farm with a couple of hundred of acres. Once we have the infrastructure in place, I have a great opportunity to do seminars and workshops right here. It can become a crucible for people to meet from across the country and find ways to develop their material in a supportive and constructive environment.
 
iR: What are your current projects?
 
I'm developing Amnon Buchbinder's " A Traveling Medicine Show," which is a large sci-fi project, unlike anything I've ever done. This picture will take a lot to come together, but it has some interesting potential. It will require international co-production on the financing scale.
 
I'm also working on a film with Daniel MacIvor, a writer/director/actor who is originally from Cape Breton but is living in Toronto.His script is called "49th Parallel," which is the line that divides U.S. and Canada. It will be done for IMX Communications as part of an anthology of five DV (Digital Video) features, each of which will be directed by a different filmmaker. It will get shot in the summer or fall of this year. It will be the first digital project that I'll do.
 
Last but not least, I'm developing a script written by a woman novelist from Newfoundland set at the end of the First World War in a small town in Newfoundland. It's sort of a lovely mix of humour and pathos. It's a small drama with no director attached to it yet.
 
 
PRODUCER FILMOGRAPHY
The Five Senses (1999)
*The Fishing Trip (1998)
The Sweet Hereafter (1997)
Eclipse (1994)
Masala (1991)
**The Adjuster (1991)
***Speaking Parts (1989)
 
*Executive Producer
**Co-Producer
*** Delegate Producer
 
 
 

 

 
Copyright İ 2001 De/Center Communications Inc. Terms of Use Privacy Information